Policies

Who you are buying from

Blaze & Bond is a trading name of [COMPANY NAME], [ADDRESS], Sweden, company registration number [ORG NR], VAT number [VAT NR]. Email: hello@blazeandbond.com.

These terms apply when you use blazeandbond.com or order from us. They don't limit any rights you have under the consumer laws of the country you live in.

What we make

You upload a photo of your horse, choose a style, and we create a portrait with image AI. You see the finished portrait before you pay. You can buy it as a digital file or as a fine art print, framed print or canvas, printed and shipped by our print partner.

Ordering and payment

• Prices are shown before you pay. Prices in euros and pounds include VAT. Prices in US dollars don't include sales tax, and none is added.
• Payment is handled by Stripe. We never see your card details.
• Your order is accepted when the payment is confirmed and you get our order confirmation by email.
• To buy from us you must be 18 or older, or have the consent of a parent or guardian.

Before we print

Every physical order is checked by us before it goes to print. Until then you can change or cancel it: write to hello@blazeandbond.com with your order number and we'll refund you in full. Once it has gone to print, we can't change or cancel it. Production and delivery times are on our shipping page; they are estimates, not guarantees.

Your photos

• Upload only photos you took yourself or have permission to use.
• If a photo shows a person, for example a rider, you must have their permission, and a parent's or guardian's permission for anyone under 18.
• Don't upload anything unlawful, offensive or that belongs to someone else. We may refuse a photo or cancel an order that breaks these rules, and refund it.

You keep all rights to your photos. You allow us to use them only to make, check and deliver your portrait. How long we keep them is in our privacy policy.

Your portrait

Once you've paid, you may use your portrait for personal, non-commercial purposes: hang it, share it, give it away as a gift. Selling it or using it commercially needs our written permission. We won't use your portrait in our own marketing without asking you first.

About AI portraits

Each portrait is an artistic interpretation made with image AI, so details such as markings, proportions or the background can differ from your photo. That's why you see the portrait before you pay, and can ask for changes free of charge. Choose the portrait only if you're happy with it.

Our styles and website

Our styles, their names and look, sample portraits, room scenes, texts, logos and the methods and settings we use to make portraits belong to us. You may not copy or resell them, imitate our styles, collect content or portraits with bots or scrapers, use them to train or test AI models, or try to find out the prompts and settings behind our styles.

Faults and complaints

If your order arrives damaged, faulty or wrong, we'll put it right, see our refund policy. You also have the statutory rights for faulty goods of your country; in the EU you can complain about a fault that existed at delivery for up to 3 years.

Our responsibility

We're responsible for delivering what you ordered, as described. We're not responsible for indirect losses or for delays caused by carriers, customs or events outside our control. Nothing in these terms limits our responsibility where the law doesn't allow it, for example for gross negligence.

Changes, law and disputes

We may update these terms; the version shown when you ordered applies to your order. Swedish law applies, but if you are a consumer you keep the protection of the mandatory laws of the country you live in. If we can't agree, you can turn to the Swedish National Board for Consumer Disputes (ARN, arn.se) or the consumer bodies of your country.

Who is responsible

Blaze & Bond is a trading name of [COMPANY NAME], [ADDRESS], Sweden, company registration number [ORG NR], VAT number [VAT NR]. Email: hello@blazeandbond.com.

We are responsible (data controller) for the personal data described here.

What we collect and why

• Your photos and portraits: to make your portrait (contract).
• Your email address: to send you the link to your portrait, order confirmations and delivery updates (contract).
• Name, delivery address and, if asked, phone number: entered at checkout, to deliver your order (contract).
• Order and payment records: to run our business and because accounting law requires it (legal obligation). Card details stay with Stripe.
• Newsletter: only if you tick "Also send me offers and news" or sign up (consent). Unsubscribe at any time with the link in every email.
• How the website is used: pages visited, device and approximate location, to see what works and improve the shop (consent in the EU, EEA, UK and Switzerland; legitimate interest elsewhere). See cookies below.
• Messages you send us: to answer you (legitimate interest).

How your photo becomes a portrait

Your photo is uploaded to Cloudinary, where we store it. Anthropic's Claude looks at it to check it's suitable. The portrait is then generated with Google's image model through Magnific. These services process your photo only to do this work for us. Your photos are never sold, and we don't use them to train AI.

How long we keep it

• Photos and portraits you don't buy: deleted automatically after 30 days.
• Portraits you buy, and the photo they were made from: kept for as long as our lifetime reprint guarantee applies, so we can reprint them. Ask us and we'll delete them sooner.
• Order and payment records: 7 years, as Swedish accounting law requires.
• Newsletter address: until you unsubscribe.

Services we use

• Stripe: payments.
• Cloudinary: storing photos and portraits.
• Magnific and Google: generating portraits.
• Anthropic: checking photos.
• Gelato: printing and delivering your order; receives your name, delivery address and portrait.
• Resend: sending our emails.
• Vercel: hosting the website and our backend.
• Upstash: our database for portraits and orders.
• Google Analytics and Google Tag Manager: website statistics.

Several of these companies are based in the United States. Transfers outside the EU are protected by the EU–US Data Privacy Framework where the company is certified, or by the EU's standard contractual clauses. We have data processing agreements with the services that process personal data for us.

Cookies and local storage

• Your browser's local storage keeps your cart, currency and language, so they're there when you come back. It stays on your device.
• Google Analytics sets cookies (_ga, _ga_*) to count visits and see which pages work. In the EU, EEA, UK and Switzerland we only set them if you agree; without your consent Google receives only anonymous signals without cookies. Elsewhere they're set by default; you can block them in your browser or with Google's opt-out add-on.
• We use no advertising cookies. If that changes, we'll ask first and update this policy.

Your rights

You can ask for a copy of your data, have it corrected or deleted, restrict or object to its use, take it with you (data portability) and withdraw consent at any time. Write to hello@blazeandbond.com; we answer within a month. You can complain to the Swedish Authority for Privacy Protection (IMY, imy.se) or the authority in your country. We don't sell personal data. Our shop isn't meant for children under 16.

Made for you

Every portrait is made from your photo and printed to order, so it can't be returned because you changed your mind. The EU right of withdrawal doesn't apply to goods made to the customer's specifications. That's why you see your portrait before you pay, can ask for changes free of charge, and can cancel for a full refund until your order goes to print.

Cancelling before printing

Write to hello@blazeandbond.com with your order number. If the order hasn't gone to print, we cancel it and refund you in full.

Damaged, faulty or wrong

We put it right at no cost to you if your order:

• arrives damaged;
• has a printing or manufacturing fault, such as a misprint, colour fault or a fault in the frame or canvas;
• isn't what you ordered: another size, frame, format or portrait than in your order confirmation.

Send us your order number and photos of the problem and the packaging, preferably within 14 days of delivery. We send a free replacement, or refund you if a replacement isn't possible. You don't need to send anything back unless we ask. Faults you discover later are covered by your statutory rights; for anything else after 14 days, see our lifetime reprint guarantee.

Digital files

Digital files are delivered as soon as you've paid. Because they are supplied straight away at your request, the right of withdrawal ends on delivery [LEGAL REVIEW: needs your explicit consent at checkout]. If a file doesn't download or has a real fault, write to us: we fix it, make it again or refund it.

Not covered

• Change of mind after the order has gone to print, including another size, frame or format.
• Damage that happens after delivery (see the lifetime reprint guarantee).
• Deliveries that fail because of a wrong address entered at checkout.

Refunds

Approved refunds go back to your original payment method within 5 to 7 working days; your bank may take a few days more.

Your portrait, kept for life

We keep the file of every portrait you buy. If your print ever fades, gets damaged, goes missing, or you simply want a fresh copy, we reprint it for a fixed fee that covers printing and delivery.

What it covers

• Fading over the years.
• Accidental damage: tears, spills, scratches, a broken frame.
• A lost print, or one lost in a move.
• Wanting a new copy of a portrait you love.

It applies to all fine art prints, framed prints and canvases bought at blazeandbond.com, in the same size and format as the original.

The fee

• Fine art prints, any size, unframed: €29 / $29 / £25
• Framed prints and canvases, 30 × 40 and 40 × 60 cm: €59 / $59 / £49
• Framed prints and canvases 50 × 70 cm, and canvases with a floating frame: €99 / $99 / £85

Fair use

Each customer can use the guarantee for up to two reprints in total, across all their orders.

Not covered

• Digital files: write to us and we'll send the file again for free.
• A new style, crop or subject: that's a new portrait.
• Frames you bought elsewhere.

How it works

1. Write to hello@blazeandbond.com with your order number.
2. Confirm your delivery address.
3. Pay the fee through the secure payment link we send you.
4. Your reprint is made and shipped like a new order.

Damaged, faulty or wrong deliveries are replaced free of charge under our refund policy; this guarantee is for everything after that. It comes on top of your statutory rights.